Hui 05/07/2026
Partly Cloudy Skies, Fully Booked Appetites: 5 Fresh Additions to SingaporeMeal
With Singapore wearing a partly cloudy look today, it feels like the perfect kind of weather for food decisions that begin casually and end gloriously. Not too hot to think, not too rainy to roam, just enough atmosphere to justify a coffee run, a donburi craving, a pizza night, a dessert detour, or a full-scale catered feast. In that spirit, SingaporeMeal has added five new names to the radar, and they bring a lively mix of convenience, comfort, and crowd-pleasing personality to the city’s dining landscape.
This latest batch covers a broad stretch of how Singapore eats now: polished catering for events, modern Japanese plates for mall-hopping urbanites, cheerful desserts for celebrations, serious coffee for neighbourhood regulars, and pizza delivery built for the eternal “what should we order?” debate. Here is how Rico Catering, Tanuki Raw, Happy Kitchen, Dutch Colony Coffee Co., and Sarpino's Pizza Singapore fit into their corners of the city, who is likely to love them, what customers can expect, and the kind of competition they face in their respective areas.
Rico Catering
Rico Catering, based at 8A Admiralty Street, #04-40 FoodXchange, Singapore, enters the scene as a caterer with a clear mission: creating memorable meals. That phrase matters in Singapore, where catering is not just about feeding people but about surviving office lunches, family celebrations, school functions, corporate launches, and the high-pressure social arena of “everyone will remember if the food was bad.”
Its location in FoodXchange places it in one of those practical industrial-food zones that make a lot of sense for a catering operation. Admiralty Street is not where diners wander around looking for a spontaneous table by candlelight. It is where logistics, production, and scale can work efficiently. That gives Rico Catering a natural fit in the northern industrial belt and beyond, serving customers who value organised delivery, dependable execution, and food that arrives ready to impress rather than merely arrive.
The likely clientele includes corporate planners, HR teams, schools, event organisers, families throwing milestone celebrations, and anyone who has suddenly realised they are in charge of feeding 40 to 400 people. Customers will expect variety, punctuality, and menus that can satisfy mixed groups with different tastes. In Singapore’s catering market, “memorable meals” suggests Rico is aiming to be more than a tray-drop operation. People will want food that looks presentable, tastes fresh, and carries enough flair to stand out in a crowded field.
The competition is intense. Singapore has no shortage of caterers, from budget buffet specialists to premium event dining providers. Rico Catering will be measured against established names that compete on price, menu breadth, halal options, presentation, and reliability. In this sector, reputation travels fast. A caterer that is late, sloppy, or forgettable gets remembered for all the wrong reasons. A caterer that runs smoothly becomes the name people pass around in group chats with relief.
Tanuki Raw
Tanuki Raw is already a recognisable name for many Singapore diners, and its addition brings a strong urban energy to the mix. Positioned as a bar and restaurant serving modern Japanese fare, Tanuki Raw leans into donburi and inventive creations that fuse Japanese food with the swagger of American street food. With locations at Orchard Central, Funan, Cross Street Exchange, and Jewel Changi Airport, it is practically embedded in some of the city’s busiest lifestyle corridors.
This is a brand that fits its areas extremely well. Orchard Central draws shoppers, office workers, and town-bound diners looking for a meal that feels trend-conscious without becoming inaccessible. Funan has its own tech-lifestyle crowd, where a modern Japanese concept feels right at home among sleek retail and all-day foot traffic. Cross Street Exchange serves the CBD audience, where lunch needs to be satisfying and dinner can slide into drinks. Jewel Changi Airport adds a travel-and-leisure dimension, attracting locals, tourists, and airport workers who want something more stylish than standard transit food.
The likely regulars are young professionals, social diners, mall-goers, after-work groups, and people who enjoy Japanese flavours but also want dishes with a bit of personality. Customers will expect hearty rice bowls, punchy flavours, polished plating, and a setting that works equally well for a casual lunch or an evening catch-up. The “modern Japanese meets American street food” angle suggests a menu with confidence rather than strict tradition, which is often exactly what city diners want when they are hungry and indecisive.
Competition in these districts is fierce. Orchard, Funan, the CBD, and Jewel are packed with Japanese restaurants, izakayas, ramen shops, sushi chains, and fusion concepts. Diners in these areas are spoiled, impatient, and very aware of what else is nearby. Tanuki Raw’s advantage is that it occupies a sweet spot between approachable and distinctive. It is not trying to be the quietest omakase room in town, nor is it just another anonymous mall eatery. It has enough identity to stand out in crowded dining zones where standing still is not an option.
Happy Kitchen
Happy Kitchen, a dessert restaurant based simply in Singapore, arrives with a charmingly direct promise: happy to make events fun. That is exactly the sort of line that tells you this is not just about sugar, but about mood. Dessert businesses in Singapore often thrive when they become part of celebrations, gifting, parties, and social gatherings, and Happy Kitchen sounds built for that emotional lane.
Without a more specific neighbourhood listed, Happy Kitchen reads as a flexible citywide concept, likely appealing through custom orders, event-friendly treats, and cheerful presentation. In Singapore, dessert is no longer just an afterthought at the end of a meal. It is a category of its own, with customers seeking cakes, sweet tables, party desserts, and photogenic treats that can turn a gathering into an occasion.
The likely customers are families planning birthdays, event hosts, office teams organising celebrations, and dessert lovers who believe a table looks incomplete without something sweet and slightly dramatic. Customers will expect colourful, crowd-friendly creations, reliability for event orders, and a sense of fun that matches the brand name. This is the kind of business where presentation matters almost as much as flavour, especially when desserts are expected to double as conversation pieces.
The competition is broad and energetic. Singapore’s dessert scene is packed with bakeries, patisseries, café dessert menus, home-based bakers, and event dessert specialists. Happy Kitchen will need to carve out space through personality, consistency, and a clear niche in celebration culture. The upside is that the market is always hungry for desserts that feel festive and easy to love. If the brand delivers on joy, it can become the sort of name people remember when the next party planning panic begins.
Dutch Colony Coffee Co.
Dutch Colony Coffee Co., located at 1 North Buona Vista Link #01/04, Singapore, joins the lineup as a coffee shop in one of the city’s most interesting mixed-use zones. Buona Vista is a place where office workers, students, researchers, startup teams, and neighbourhood residents all overlap. It is a district powered by movement, deadlines, meetings, and the universal truth that none of these things improve without coffee.
This makes Dutch Colony Coffee Co. a natural fit. A strong coffee shop in Buona Vista is not merely a place to grab caffeine; it becomes part pit stop, part informal meeting room, part solo refuge, and part lifestyle marker. Customers in this area are often discerning. They know the difference between coffee that wakes them up and coffee that makes them pause. A name like Dutch Colony suggests a brand that takes its beans and brewing seriously, which suits a district where customers are likely to appreciate quality and consistency.
The likely crowd includes office professionals grabbing a morning cup, remote workers stretching one flat white into a laptop session, students meeting for project discussions, and residents looking for a dependable café in the area. Customers will expect well-made coffee, a comfortable atmosphere, and a service rhythm that can handle both quick takeaway orders and slower café visits. In a neighbourhood like Buona Vista, efficiency matters, but so does the sense that the coffee is worth the stop.
Competition is substantial. The area has chain cafés, independent coffee spots, mall beverage options, and food court alternatives that are often cheaper and faster. To stand out, Dutch Colony Coffee Co. needs to win on bean quality, café identity, and the kind of customer loyalty that turns “I need coffee” into “I know exactly where I’m going.” In a district full of busy people, repeat business is the real applause.
Sarpino’s Pizza Singapore
Sarpino’s Pizza Singapore arrives with a practical, familiar proposition and a useful spread of locations: Balestier at Race Course Road, Eunos at Eunos Avenue 1, Jalan Jelita at Holland Road, Shell @ Dunearn, and Tampines at SAFRA. It also advertises a phrase that catches attention immediately in Singapore: no GST. That alone will earn a few approving nods from hungry households doing mental arithmetic before checkout.
Sarpino’s fits especially well into the residential and convenience-driven parts of the city. Pizza is one of Singapore’s most reliable group-order foods, and a multi-location setup across varied neighbourhoods gives the brand broad everyday relevance. Balestier and Race Course Road bring a dense urban mix of residents and workers. Eunos serves heartland convenience. Holland Road and Jalan Jelita tap into family-oriented residential demand. Dunearn and Tampines extend reach into commuter and community-heavy zones.
The likely customers are families, students, office teams, late-night snackers, sports-night groups, and anyone who wants dinner solved with minimal drama. Customers will expect familiar flavours, speedy delivery or pickup, decent value, and a menu broad enough to satisfy different preferences in one order. Pizza customers are often not searching for culinary philosophy. They want reliability, comfort, and the confidence that nobody at the table will complain too much.
The competition is intense and very direct. Singapore’s pizza market includes major international chains, boutique pizzerias, neighbourhood independents, and app-driven delivery options from every direction. Sarpino’s has to compete not just on taste, but on speed, pricing, promotions, and convenience. Its spread of locations and straightforward positioning help it stay relevant in a category where the winner is often the brand that makes ordering easiest when everyone is hungry and patience is low.
A Strong New Mix for the City
What makes this group of additions entertaining as a set is how neatly they mirror the way Singapore eats. Rico Catering covers the big organised moments. Tanuki Raw handles stylish city dining. Happy Kitchen brings sweetness to celebrations. Dutch Colony Coffee Co. fuels the daily grind with dignity. Sarpino’s Pizza Singapore steps in when the group chat has collapsed into hunger.
Together, these five restaurants and food businesses occupy very different corners of the city’s appetite map, but each makes sense in its own environment. Some are built for destination dining, some for routine convenience, some for events, and some for those deliciously last-minute decisions that keep the food scene lively. On a partly cloudy day like this, that feels just right: a little bit of everything, with room for one more order.
The new additions are 


