Recent social media posts
02/06/2026
R&D can get a little too serious here...
Please go try our Coco-Mango seasonals so that all this angst will be worth something... (RIP our chopper)
29/05/2026
Introducing a new series: Friends of Prox Coffee!!
First guest (actually I'm the guest because I'm in his shop lol) is .linnnnn from .patisserie !
He's an award-winning chef and is most well-known for his mini entremets/cakes. Personally I love looking out for his seasonal items because they are super creative - I ordered a peach and orange cake set over CNY and it was realistic looking and SO yummy!
We love Terence because he's the most humble chef I've ever met. I remember when he held a pop-up selling his cookies at Prox Coffee, I had to nudge him to wear his chef jacket and to let people know that HE's the baker they are buying from - not some random part timer 🤣
So glad to see him open his own shop at Jalan Besar. Too far? Get his bakes delivered to you! (P.s. we now stock his Shio Pans in Jalan Selaseh!)
14/05/2026
Mango lovers, this one's for you!
As always, we use real mango purée (no syrups plz) paired with our fresh coconut 🥥 milk mix!
It's time to go loco over mango! At our Seletar Hills Estate outlet only for now, available on delivery platforms.
Which would you wanna try first? 🥭🥥🏖️🌴😎
12/05/2026
The best money I’ve ever spent on the cafe so far NGL 🧑🏻🎨
Whose caricature is your favourite? 🤩
☕️
08/05/2026
Posting this a little earlier to remind you that it’s Mother’s Day this weekend 🤗
❤️
06/05/2026
We managed to get our hands on VERY LIMITED quantities of our precious Brazilian guava jam... So yes our Prox Special Cheese Toasties are back in action - for now!
Can't say Pineapple and Chocolate are too happy about it though...
Find Guava on delivery platforms too 😉
03/05/2026
Another yap session so you can kinda peek a little behind the scenes of what many people don’t realise goes into running a cafe!
02/05/2026
Not “this” weekend, but this was our latest and funnest pop-up and collab with and that happened a few weeks ago!
If you also want to collab with us, there are sooo many ways we can go about doing it. Weekend pop-ups at Seletar Hills happen max once a month so DM us if you want to chope your slot.
If you want to target the CBD crowd, we could do weekday activations at our Frasers Tower outlet too!
We’ve hosted everything from F&B to lifestyle brands so don’t hesitate! Reach out and we’ll plan a great collab with you 🤝🏻
30/04/2026
THANK YOU everyone who came to wish us Happy Birthday over the weekend! So heartwarming to see our regulars and even those we haven’t seen in a while from our NorthPoint City days pop-in to say hello and wish us well.
From the bottom of our hearts, we’re so grateful for all your support and we’ll do our best to continue to be a bright light in this neighbourhood and the cafe landscape in Singapore. ❤️
Looking forward to the next!
28/04/2026
Friends or enemies?
Sometimes the ones that hurt you the most are those closest to you.
Did Guava see this betrayal coming?
Find out what happened ➡️
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In all seriousness, because of what's going on in the Middle East, our shipment of guava jam from Brazil is verrry delayed. Honey is standing in for now while we wait for Guava's return (I'll be honest, it's not the same, but still very yummy).
Please order our Choco-cheese and Pineapple toasties in the meantime, before they grab our knives in the kitchen and launch a coup against our innocent baristas...
27/04/2026
✨ peak flow state ✨
19/04/2026
We're barely holding it together rn tbh.
18/04/2026
Embarrassing myself at the airport just so that I can share this with you!! See you next weekend!
*all freebies whilst stocks last/subject to vendor capacity. Min spend requirements exclude retail items.
17/04/2026
Our Seletar Hills Outlet and the Prox Coffee brand is turning ONE!
And frankly we are only getting started. The past year flewwwww by and we had so much fun and fulfilment in the process. We loved seeing customers become regulars and partners become friends. There's more up our sleeves to make Prox Coffee more than just another cafe you go to for caffeine.
We also really don't take our own existence for granted and will take the chance to truly celebrate with our lovely customers ❤️ (Funny how I am putting a lot more effort into the cafe's birthday vs my own birthday 😂)
So come by next week to join in the fun. We promise, we don't do basic or boring. There's more to next weekend than what's on the poster, but don't we all love a good surprise sometimes? 😉
16/04/2026
After 2 years of running Aroma Coffee, and after giving Prox Coffee a year to establish itself as a standalone brand, we have finally decided to align our branding and march forward as Prox Coffee moving forward.
We are taking the 472919 little steps needed to fully rebrand (soon our cups will also only say Prox Coffee instead of having double branding) so you'll still see little bits of Aroma Coffee around.
We're so thankful for what the Aroma chapter gave us, and it will always be part of our DNA as we evolve and grow. We hope to take you along with us in our journey ❤️
(Someone teach me how to update the location tags please???)
?
14/04/2026
Thankfully only a MINORITY of the many people I’ve met since running this business leave me scratching my head 🤷🏻♀️
There’s a lot more of such “insider” content in my head though (both good and bad stuff):
Should I share more??
12/04/2026
We love 's artisan honey so much we put them in our drinks!
And if you love you can try her matcha special daily at our cafe (her presence not included tho 😆).
Available at Seletar Hills outlet throughout April.
Should we introduce these drinks at Frasers Tower too...? 🤔
06/04/2026
POV: Entitled customer gets her way because customer is always right. Right???
New drinks dropping at Prox Coffee (Jalan Selaseh) THIS WEEKEND!
28/03/2026
I think it’s working! Look at how happy they are 👏🏻👏🏻
27/03/2026
Perks of being a barista
18/03/2026
What's our secret sauce you ask?
There ain't any! (Cos we use powder... Hurhur)
12/03/2026
YOU ASKED, WE ANSWERED!
Previously on IG Stories, many responded to our Poll asking for seasonal cloud drinks.
Here are our Pandan Cloud drinks! Floating on coconut water (and espresso for the coffee version), these cloud-tops are made to be creamy but not-too-heavy, a perfect combination for the heat.
Try it at Prox Coffee!
08/03/2026
We'll do what you want because the customer is always right 🥰
01/03/2026
Sure-win, Sure-fun! Spend only $25 to get a chance at the gachapon machine in Prox Coffee. We're giving away lots of different coupons for freebies, discounts and other deals, including a few XXL $10 vouchers - NO MIN SPEND!
Will you be the one to win the XXL vouchers?? 😉
14/02/2026
Anybody else remembers PPAP? Cos that's all I think about when I see our Pineapple Toastie! 🍍
Seriously though if you're a fan of our mainstay special toasties, you're gonna love this too!
Only at Prox Coffee
Address
182 Cecil Street #01/04
Central Region
069547
To get to the coffee shop at Northpoint Drive in Singapore, you can take the MRT and alight at Yishun Station. From there, take bus number 811 and alight at the third stop. Walk straight for about 200 meters until you reach your destination.
Alternatively, if you are driving, take Seletar Expressway (SLE) and exit towards Yishun Ave 7. Turn right onto Yishun Ave 2 and continue straight until you reach Northpoint Drive. Look out for parking spaces along the street or at nearby HDB car parks.
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What people say
Aroma Coffee & Co, located on Northpoint Drive in Singapore, is a coffee shop that offers a taste of tropical perfection. Their Coconut Latte is a must-try for those who love the creamy richness of velvety espresso blended harmoniously with the subtle sweetness of luscious coconut. Pair it with their heavenly waffle, which is crispy yet fluffy and guaranteed to satisfy your cravings.
But don't worry if you're not a coffee lover, Aroma Coffee & Co has something for everyone! Their non-coffee drinks are perfect for any time of day and are sure to hit the spot. And for those who do love coffee, their signature house blend coffee beans are carefully selected and roasted to perfection, bringing out the best in every cup with a smooth and balanced taste that will awaken your senses.
With two retail outlets at Frasers Tower and Northpoint City, Aroma Coffee & Co is the perfect place to discover your new favorite beverage today.
